Our client needed a logo to establish a strong brand identity that would be both memorable and recognizable to its target audience.

We utilized the branding guidelines we previously established for consistency for all of their marketing materials - social media posts, electronic newsletters, events, advertising, sponsorships, community involvement - as well as their messaging.

During our consultations with the client, we offer logo concepts that conveyed integrity, trust, authority, professionalism, and credibility.

We drew inspiration from the strength, protection, and safety from luxury, heritage brands, and incorporated a modern, relavant feel. And as the agency is based in Los Angeles, but provides services to all Californians, we included the grizzy bear from the California state flag as a symbol of strength and independence.

The final result was a logo that visually aligns with the agency’s brand identity, vision, and values.